— Bill Nye
ontent marketing is a tricky business. Even with good writing and a great product or service, connecting with the right prospects is difficult in today’s digital economy. Here are some of the ways I (or my network of trusted gurus) can help you succeed.
Content/Inbound Strategy – I have helped several companies create a sustainable content strategy, and identify the right inbound marketing system to manage their sales funnel, and turn “interested strangers” into sales-qualified leads. Good content is key, but it’s important to have the right management tools.
Quantitative Research – Sometimes, you just need the right data. I’ve worked with top-notch research specialists to find the right lists, ask the right questions, and interpret the results as meaningful, actionable strategy.
Search Engine Optimization (SEO) – The best marketing content in the world is useless if no one reads it. I work with skilled SEO specialists who can make your content findable by those you want to reach.
Video and Alternative Media – As a writer, it pains me to admit that words alone are often insufficient. So, I often work with great videographers, video editors, visual designers, and animators, to make sure the marketing or editorial message has the greatest possible impact.