Comments (3)

    1. John Parsons says:

      Good post, Greg. There will be a series of tipping points when device manufacturers make it easier to recognize these visual (i.e., printed) symbols and images. It happened in Japan with QR Codes, but Apple and Google did not make QR recognition a standard part of their camera apps. Whenever they do — via wearables and implants or with mobile devices — print and digital will become more interconnected.

    2. Nick Patrissi says:

      Great, comment Greg, Many think that we are already there, ( full integration) but I disagree. The technology is there, but execution strategy mindset is still in the silo framework, making the customer jump from one medium to the other.
      We should be able to manage and deliver a multimedia campaign from any starting point. Printer, Agency, Social Media expert..

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